Where stories come to life and community thrives in Rio de Janeiro.
Explore Our OfferingsThis privacy policy describes how Livraria Cultura Viva collects, uses, and shares your personal data when you use our online platform or interact with our service. We are committed to protecting your privacy and handling your data transparently and lawfully, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
The data controller responsible for the processing of your personal data is Livraria Cultura Viva, located at:
185 Avenida Rio Branco,
5th Floor,
Rio de Janeiro, Rio de Janeiro,
20040-001, Brazil.
We collect information to provide and improve our service, fulfill your orders, communicate with you, and manage our business operations. The types of personal data we may collect include:
**Information you provide directly:** When you create an account, place an order, subscribe to a newsletter, participate in events, or contact customer service, you may provide us with information such as your name, email address, postal address, payment information, phone number, and preferences.
**Information collected automatically:** When you visit our site, we automatically collect certain information from your device, including your IP address, browser type, operating system, referring URLs, pages viewed, and dates/times of access. We may also collect data about your browsing behaviour on our site, such as products viewed or searched for, and purchase history. This information is collected through cookies, web beacons, and similar technologies.
**Information from third parties:** We may receive information about you from third parties, such as payment processors to confirm transactions or from analytics providers regarding your use of our service.
We use the information we collect for various purposes, based on specific legal grounds:
**To provide and maintain our service:** This includes processing your orders, managing your account, processing payments, and delivering products. This processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
**To communicate with you:** We use your information to send you order confirmations, shipping notifications, respond to your inquiries, and provide customer support. This is necessary for the performance of a contract or our legitimate interests in providing good customer service.
**For marketing purposes:** With your consent or based on our legitimate interests (where permitted by law), we may use your information to send you promotional communications about products, services, events, and offers that may be of interest to you. You can opt out of marketing communications at any time.
**To improve and personalize our service:** We analyze how our service is used to understand customer preferences, improve site functionality, develop new features, and personalize your experience on our online platform. This is based on our legitimate interests in improving our business and offerings.
**To ensure security and prevent fraud:** We use information to protect the security of our site and operations, detect and prevent fraudulent transactions, and enforce our terms and conditions. This is based on our legitimate interests in protecting our business and users, and sometimes a legal obligation.
**To comply with legal obligations:** We may process your information to comply with applicable laws, regulations, legal processes, or governmental requests. This is based on a legal obligation.
We do not sell your personal data. We may share your information with third parties only in the following circumstances:
**Service Providers:** We share information with third-party companies that provide services on our behalf, such as payment processing, order fulfillment, shipping, data storage, web hosting, marketing, and analytics. These service providers are authorized to use your personal data only as necessary to provide these services to us and are bound by contractual obligations to keep your data confidential and secure.
**Business Transfers:** In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.
**Legal Requirements:** We may disclose your information if required to do so by law, in response to a court order, subpoena, or other legal process, or if we believe in good faith that such disclosure is necessary to comply with legal obligations, protect our rights or property, or ensure the safety of our users or the public.
**With Your Consent:** We may share your information with third parties when we have your explicit consent to do so.
Your personal data may be stored and processed in any country where we have facilities or in which we engage service providers. By using our site, you understand that your information may be transferred to countries outside of your country of residence, which may have different data protection rules than your country. Where such transfers occur, we will ensure that your data is protected by implementing appropriate safeguards, such as using standard contractual clauses approved by relevant authorities or relying on the service provider's Privacy Shield certification (if applicable).
Under applicable data protection laws, you have certain rights regarding your personal data. These rights may include:
The right to **access** your personal data.
The right to request **rectification** of inaccurate or incomplete data.
The right to request the ** erasure** of your personal data (in certain circumstances).
The right to request **restriction** of processing (in certain circumstances).
The right to **object** to the processing of your personal data (in certain circumstances, such as for direct marketing).
The right to **data portability** (in certain circumstances).
The right to **withdraw consent** at any time where processing is based on consent.
The right to **lodge a complaint** with a supervisory authority.
To exercise these rights, please contact us using the details provided in the "Contact Us" section below.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
We implement appropriate technical and organizational measures designed to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your data.
Our site uses cookies and similar technologies to collect information about your browsing activities. Cookies are small text files stored on your device. We use cookies for various purposes, including operating our site, analyzing site usage, remembering your preferences, and personalizing content and advertisements. You can manage your cookie preferences through your browser settings or potentially through a cookie banner on our site.
Our service is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that a child under 16 has provided us with personal data, we will take steps to delete such information.
We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or services. We will notify you of any material changes by posting the updated policy on our site. We encourage you to review this policy periodically.
If you have any questions or concerns about this privacy policy or our data practices, please contact us by mail at:
Livraria Cultura Viva
185 Avenida Rio Branco,
5th Floor,
Rio de Janeiro, Rio de Janeiro,
20040-001, Brazil.